A product launch refers to the process of introducing a new product to the market. This involves several strategic steps including market research, planning, advertising, and promotional activities aimed at creating awareness and generating interest among potential customers. The goal of a product launch is to establish a strong market presence and drive sales by effectively highlighting the product’s features, benefits, and unique selling propositions. Successful product launches often include various marketing tactics such as press releases, live events, social media campaigns, and targeted outreach to stakeholders. The launch phase is critical as it can significantly influence the product’s overall success in the marketplace.
### Hindustan Unilever's Bold Move into Premium Beauty Products Hindustan Unilever (HUL) is set to transform India's beauty market with the introduction of multiple global premium brands under its beauty…