Premium Brands refers to a classification of products or companies that are perceived to offer higher quality, exclusivity, or superior features compared to standard or mass-market alternatives. These brands typically emphasize quality craftsmanship, distinctive design, and unique selling propositions, often justifying higher price points. Premium Brands often target consumers who are willing to pay more for perceived status, quality, or experience, and may also engage in limited production runs or selective distribution to enhance their exclusivity. The term is commonly used in various sectors, including fashion, food and beverages, electronics, and automotive industries. In marketing, Premium Brands are often positioned as aspirational, appealing to consumers’ desires for luxury, superior performance, or prestige.
### Hindustan Unilever's Bold Move into Premium Beauty Products Hindustan Unilever (HUL) is set to transform India's beauty market with the introduction of multiple global premium brands under its beauty…