K-Beauty

K-Beauty, short for Korean Beauty, refers to the skincare and cosmetic products that originate from South Korea. It encompasses a wide range of beauty practices, products, and trends that emphasize a healthy and radiant complexion. K-Beauty is characterized by its innovative formulations, multi-step skincare routines, and a focus on natural ingredients. The philosophy behind K-Beauty often prioritizes preventing skin issues rather than simply treating them, hence the emphasis on moisturizing, hydration, and nourishment. Popular products within the K-Beauty category include essences, serums, sheet masks, and sun protection creams. The movement has gained global popularity, influencing beauty standards and trends worldwide.