Discounts refer to reductions in the regular price of goods or services, often used as a marketing strategy to encourage purchases. They can take various forms, such as percentage-off deals, fixed-amount reductions, promotional offers, or seasonal sales. Discounts are typically temporary and aimed at attracting customers, clearing inventory, or increasing sales volume. They can be applied at the point of sale or as part of promotional campaigns. Discounts can benefit both consumers, who pay less for products, and retailers, who can boost sales and increase customer foot traffic.
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