Business strategy refers to the comprehensive plan developed by an organization to achieve its long-term goals and objectives. It encompasses decisions about which markets to enter, how to compete effectively, resource allocation, and the overall direction of the company. A business strategy outlines the methods and tactics that will be employed to gain competitive advantage, increase market share, and enhance profitability. It considers factors such as market trends, customer needs, competitive landscape, and internal capabilities. A well-defined business strategy helps businesses align their resources and efforts toward achieving sustainable growth and success in their respective industries.
THG PLC, based in Manchester, has completed a significant transformation by spinning off its Ingenuity technology arm. The company is poised for inclusion in the FTSE 250 index following its…