K-Beauty

K-Beauty, short for Korean beauty, refers to the skincare and cosmetic products originating from South Korea, which have gained global popularity for their innovative formulations, focus on skin health, and efficacy. K-Beauty emphasizes a holistic approach to skincare, often involving a multi-step routine that includes cleansing, toning, exfoliating, and moisturizing, alongside the use of specialized products such as essences, serums, and sheet masks. The trend is characterized by an emphasis on natural ingredients, hydration, and achieving a glowing complexion, often encapsulated in the concept of “dewy skin.” K-Beauty products often combine science and nature, resulting in unique formulations that cater to a variety of skin types and concerns.