K-Beauty

K-Beauty, short for Korean Beauty, refers to the skincare and cosmetic products and practices that originate from South Korea. It emphasizes a comprehensive approach to beauty that often includes a multi-step skincare routine focusing on hydration, nourishment, and prevention of skin issues. K-Beauty is characterized by innovative formulations, unique ingredients (such as snail mucin, propolis, and various botanical extracts), and a strong cultural narrative around skincare as a self-care practice. The K-Beauty trend has gained global popularity, influencing skincare regimens worldwide with products like sheet masks, essences, and cushion compacts.