“Tech in Beauty” refers to the integration of technology within the beauty industry to enhance products, services, and consumer experiences. This encompasses a wide range of innovations, including the development of advanced cosmetic formulations, skincare devices, smart applications that offer personalized beauty advice, and augmented reality (AR) tools that allow consumers to try on makeup virtually. It also includes the use of artificial intelligence (AI) for skin analysis and beauty recommendations, as well as the rise of e-commerce platforms and social media influence in beauty marketing and sales. Overall, “Tech in Beauty” highlights how technological advancements are transforming traditional beauty practices into more efficient, customized, and accessible experiences for consumers.
Erin White joins Geneo United as president, bringing over 20 years of experience in med-tech and aesthetics. White emphasizes a philosophy of "doing things right the first time" to enhance…