Korean Beauty

Korean Beauty, often referred to as K-beauty, encompasses a skincare and cosmetic trend that originates from South Korea. It emphasizes a holistic approach to skincare, focusing on achieving a healthy, radiant complexion through a multi-step routine. This approach typically includes a variety of products and techniques, such as double cleansing, exfoliation, toning, and moisturizing, along with targeted treatments like serums and sheet masks. K-beauty is characterized by its use of innovative ingredients, many of which are derived from natural sources, and emphasizes prevention and hydration. Additionally, the aesthetic influenced by Korean beauty ideals often promotes a natural, dewy look rather than heavy makeup, leading to a strong emphasis on skincare as the foundation of beauty. K-beauty has significantly influenced global beauty standards and product offerings, popularizing concepts such as the “glass skin” effect and a strong social media presence that shapes trends and consumer preferences.