K-Beauty, or Korean Beauty, refers to a skincare and cosmetics trend originating from South Korea, characterized by a focus on achieving healthy, radiant skin through a multi-step beauty regimen. This term encompasses a wide range of products and practices that emphasize hydration, nourishment, and skin protection, often using innovative ingredients and formulations.
K-Beauty routines typically involve multiple steps, often including cleansing, toning, exfoliating, treating specific skin concerns, moisturizing, and sun protection. The philosophy behind K-Beauty prioritizes prevention and long-term skin health over heavy makeup application.
Additionally, K-Beauty is known for its unique product offerings, such as essences, serums, sheet masks, and snail mucin, along with a playful and aesthetically pleasing approach to packaging. The trend has gained international popularity, influencing beauty standards and practices around the world.
APR achieved record sales of over 700 billion won, with a forecast to exceed one trillion won this year. The company reported a 38% sales increase and a 17.7% rise…
APR achieves over 3 million global sales for the Medicube AGR brand in just 45 months. Nearly 47% of sales are from international markets, with the U.S. contributing about 18%.…