Discounts and Sales

Discounts and sales refer to pricing strategies used by retailers and businesses to encourage the purchase of goods or services by offering lower prices than usual. A discount is a reduction in the original price of an item, which may be expressed as a percentage or a fixed amount. Discounts can be applied for various reasons, including promotional campaigns, clearance of old stock, customer loyalty rewards, or seasonal offers.

Sales typically involve a broader event where multiple items are offered at reduced prices for a limited time, often accompanied by marketing initiatives to attract customers. Sales can take various forms, such as holiday sales, flash sales, or liquidation sales. Both discounts and sales aim to increase consumer purchasing behavior, enhance sales volume, and attract new customers, while also helping businesses manage inventory and promote new products.